Multicultural Marketing
The face of your target audience is changing. It’s ok, we’re keeping track for you. |
We teamed up with Blue Cross and Blue Shield of North Carolina to launch Let Nothing Stop You™ – Diabetes Under Control; an award winning bilingual and bicultural campaign to help Hispanics and African-Americans in North Carolina control their diabetes.
VIEW CASE STUDYAdding passion and suspense to the lives of Bojangles’ savory food items, our team developed an award-winnning series
of “telenovela” style videos to connect with the Hispanic population in a culturally-relevant and memorable way.
In an effort to highlight the long-standing tradition of soccer fans collecting jerseys, our team launch a four-part video campaign with social promotion and accompanying articles.
VIEW CASE STUDYOur team created a series of award-winning, lively videos to give personality to the key features of the PURPLE® line of drywall by National Gypsum: Fire, Sound, Moisture & Mold, and Impact.
VIEW CASE STUDYWe can help
Strategy
Research / Marketing Intelligence
PR / Community Relations
Shopper Marketing
Media Planning & Buying
Social Media Management
Content Development
Web / App Development
Social Media Advertising
Influencer Outreach
Graphic Design
Brand Development
Bilingual Copywriting
Photo & Video Production
Web Design
Leadership Team
Co-Founder, CEO
Partner & VP of Strategic Partnerships
Partner & VP of Business Development
Clients
Clients
Testimonials
"AC&M has been a key & valuable partner in New Balance’s launch in the U.S. soccer marketplace. Their industry knowledge, professionalism, creativity and execution of plans have been integral in our strategy, events and activation. We highly recommend AC&M and look forward to continuing our partnership!"
Tom Taylor, Specialty Channel Marketing, New Balance.
"AC&M continues to astound us with their knowledge of Hispanic and ”fútbol” consumers. In almost every meeting, we tell them that their analysis and ideas are brilliantly suited to both our company’s and our customers’ needs. It’s refreshing to have a partner who just “gets it”"
Jeff Stephens, General Manager, World Soccer Shop.
"We love working with the AC&M team. The team consistently goes above and beyond in helping us achieve our marketing goals."
Jimmy McIntyre, Vice President of Marketing, SOCCER.COM.
Fantastic Agency and very talented people! We love working with them!"
Hector Vallejo, Multicultural Marketing Manager, Stanley Black and Decker.
"The team at AC&M provided turnkey solutions to aid us during our on-site activations throughout the 2015 Florida Cup. From excellent creative, premium production and insight to strategically deliver to our audience, this team can do it all. I would highly recommend them to anyone."
Frank Huetteman, Head of Merchandising & License, Bayer Leverkusen.
"AC&M has played an integral role in National Gypsum’s Hispanic Marketing efforts for over 11 years. Their creative approach and thorough understanding of the Hispanic contractor has provided unique marketing and branding opportunities unmatched in the construction industry. We value the work and relationship we have with the great AC&M Team!"
Renée Cieslikowski, Sr. Manager, Advertising & Creative, National Gypsum.
"AC&M was instrumental in the success of our MLS partnership. They created innovative customer activations during key soccer events – like MLS Cup. We were able to engage our customers while at the same time, track the success of the activation with their creative ideas. We were very excited about their work and the team that that made our events a success."
Cristina Casto, Community Engagement, Corporate Giving/Citizenship, Program Manager, American Airlines.
Awards