Best Mexico
"The Most Important Call"
In February 2009, AC&M Group was hired by Viscom International, one of the leading companies in prepaid communications for Hispanics in the country, to reposition and refresh one of its more important products: BEST Mexico. The prepaid phone card industry is a tough one, with new cards entering the market often and with very low loyalty to any brand. Working with Viscom management, we developed a new positioning that could continue building on Best Mexico heritage and that can offer customers more to create loyalty. We also created and launched the new product strategy focusing in 6 key markets, supported by media planning, public relations, partnership negotiation and activation at retail level.
|
|
- National Gypsum
- American Airlines
- Best Mexico
- ColorLife
- Lowe's
- GMAC Insurance
- Batanga
- Comex Group
- Plaza Fiesta Carolinas
- Frazee Paint
- Stanley Works |
