Comex Group
"A new tradition"
Comex, the biggest paint retailer in Latin America, hired AC&M Group in 2006 to handle all marketing activities for Hispanics in the U.S. One of the main initiatives implemented has been the sponsorship of Chivas USA, a MLS team in California. We brought a "NASCAR" approach, never done before in the MLS to leverage all the advantages of the sponsorship, including PR, mass media, events at the stores, activations at the stadium and many more. It has been showcased as one of the best activations in the history of the MLS.
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- National Gypsum
- American Airlines
- Best Mexico
- ColorLife
- Lowe's
- GMAC Insurance
- Batanga
- Comex Group
- Plaza Fiesta Carolinas
- Frazee Paint
- Stanley Works |
