Lowe's Home Improvement
"Aim. Design. Connect"
Mother's day has been always a big holiday for Hispanics around the world. The center of a family is the mother, and Lowe's understood that importance of our heritage. In 2005, AC&M Group helped coordinate to cover the most important events and Hispanic communities over the U.S. to give over 400,000 roses for all our customer moms and more than 150,000 phone cards for those that had their love ones in Latin America, so they can call them on such a special day. Of course, we also gave great discounts to buy that special gift at Lowe's.
In 2006 and 2007, we supported Lowe's CBC Hispanic initiative and managed and executed the "El Nuevo Constructor" partnership. We also supported Lowe's in the brand ambassador program to identify the best congregation points in each market, designed and produced Z-card maps for ambassadors to distribute, developed content and design of Lowe's Spanish ProTips brochures. We were also responsible for updating Lowesforpros.com Spanish content.
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- National Gypsum
- American Airlines
- Best Mexico
- ColorLife
- Lowe's
- GMAC Insurance
- Batanga
- Comex Group
- Plaza Fiesta Carolinas
- Frazee Paint
- Stanley Works |
