National Gypsum
"No contaban con mi astucia"
National Gypsum was one of our first clients back in 2005. After several projects, we launched the NG Hispanic initiative in 2007, a comprehensive multiyear plan with the overall objective of better serving the needs of the Hispanic constructor. The result was the introduction of a well known, red Latin-American icon to represent National Gyspum's brands among Hispanics. Since then, El Chapulin Colorado has been an instant hit. Events, press media, online, on-site marketing and much more have been developed. Ask a Hispanic near you: Who is "El Chapulin Colorado"? The answer and his big smile will surprise you.
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- National Gypsum
- American Airlines
- Best Mexico
- ColorLife
- Lowe's
- GMAC Insurance
- Batanga
- Comex Group
- Plaza Fiesta Carolinas
- Frazee Paint
- Stanley Works |
