Plaza Fiesta
"A new place for the Latino family"
Plaza Fiesta is a unique shopping center concept developed with a very authentic Hispanic theme: in addition to a unique "Mercado" section, the mall features the largest playground in the southeast, a video arcade, Hispanic entertainment every weekend and special events. The mall opened in November 2007 and AC&M's task was to create the brand positioning and the launching of the new mall. We were also in charge of the commercialization of it, developing sales materials, advertising spaces and sponsorship opportunities. Our services included PR, creative development and media buying for newspaper, radio and online ads. We also developed and implemented a new site for the mall. Our team coordinated over 20 celebrity appearances, radio remotes, book signings and Hispanic festivals during this time.
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- National Gypsum
- American Airlines
- Best Mexico
- ColorLife
- Lowe's
- GMAC Insurance
- Batanga
- Comex Group
- Plaza Fiesta Carolinas
- Frazee Paint
- Stanley Works |
